Medium Design Articles
Explore articles that I have co-written with other designers.
From Touchpoints to Trust: The Impact of Service Design on Customer Loyalty for Automotive Brands
Authors: Oliver Ristau, Chu-Yi Vuong
Content:
Discussing the role of service design in designing a loyalty experience
Sharing best practices from hospitality and the automotive industry
Emphasising on the importance of the human factor
Sharing our seven dimensions for designing a loyalty experience
Design for change — Highlights from the Service Design Global Conference 2023
Authors: Andrea Goebel, Lisa Gumprich, Chu-Yi Vuong
Content:
Sharing insights from the Service Design Global Conference 2023
Sharing takeaway on three main topics: sustainability, healthcare and AI