A Service Design Recipe for Building Vibrant Communities
Together with Oliver Ristau, I had the great opportunity to speak at the MCBW Design Summit 2025, part of the largest design event in Germany. We got selected out of more than 80 applications for the Call for Paper speaker session, among five other inspirational speakers.
Munich Creative Business Week (MCBW) 2025
Theme
How to design a vibrant community
Our talk
In our talk, we touched on the importance of using service design to help us break down complexity, and to make sure that processes, people’s needs, and different systems interact well with each other. This is how we believe, a sense of belonging can be established for everyone, and therefore, a community can be built.
We proposed to follow this design recipe that helps us work together and actively engage everyone to design experiences and services that can last:
Consider the human factor
Reflect brand in products, services, and interactions
Design good services
Design your product right
Think in systems
Integrate the Sustainable Development Goals
Photo: © bayern design/Hannes Rohrer